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Landscape

Bruce Wilson, Founder, Bruce Wilson & Company

Bruce Wilson June 1, 2020 340 63 4


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Renown landscape industry executive and CEO peer group entrepreneur Bruce Wilson tells us that there isn’t a silver bullet that will fix what the pandemic broke and explains the simple difference between managing a crisis event and a crisis lifecycle.

“The truth is, it will be over. If we spend too much time dwelling on the uncertainty and not enough time planning for when the light turns green, we’ll squander our opportunity to emerge better, faster and stronger in an economy that’s going to welcome fresh thinking.”

An inspiration for generations of landscape entrepreneurs, Bruce takes listeners through his process for turning crisis into opportunity and how to implement big change. In this 20-minute podcast hosted by Robert Clinkenbeard and David Anderson, Bruce lists the rules for listening to your customer, the importance of morale, and why positivity is the name of the game.

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