Justin White is the CEO of K&D Landscaping, a full-service construction and maintenance landscape company located in Santa Cruz, California.
Taking over the family company in 2015, Justin has focused on sustainable growth with increased profitability. Expanding upon a solid foundation his parents built over 30 years ago, Justin took K&D from a small, mom-and-pop operation to a humming $10MM, culture-driven company just four years later.
Justin and K&D are highly involved with their community. Justin sits on multiple non-profit boards and is the chapter president of the local California Landscape Contractors Association. In 2019 he debuted on the cover of Lawn & Landscape magazine where they showcased the rapid growth of K&D’s residential design build department. K&D won the “Be the Difference Award” in Santa Cruz county for their volunteer efforts and in January was awarded 2020 “Business of the year” by his local chamber. His most recent accomplishments were being awarded the San Francisco Bay Area Vistage Impact Award in September of 2020 and making the Family Business Magazine’s 2021 top 30 Next-Gens to watch list. With momentum on their side, K&D and Justin are poised to continue their aggressive growth trajectory aiming for $30M in revenue by 2030.